3 Iterations in process

From the sketches in the previous blog post, I took these 3 ideas and began to work it up in InDesign as possible approaches. They would be displayed on poster, card insert, etc.






The iteration with the diagrammatic direction path was favoured most by my classmates. So the rest of the class day was to make further iterations of it. I began by making the imagery more simpler and iconic (icon=simple). Instructor said I should focus on imagery because of the risks of mistranslations through words (eg: people with little English skills). Also, the simpler, the easier it is to grasp. Below were some sketches of this simplification:

Ideas on poster design (though applicable to other print stuff)

Sketches for Deliverables

Met up with my mentor on Tuesday morning. He gave me a couple of ideas, for example, card inserts into magazines that people of the 18-20's year old age group might read. 'Course, everybody has different interests like fashion, sports, video games, etc. Also, the idea of taking 'feedback to where they play' which is appealing to the audience of the free services + stuff you can get from the library and meanwhile, giving your feedback there. Example: a poster showing off all the stuff you get free from the library (DVD's, book, magazines, video games) which will entice the viewer to visiting the library and give feedback there while they're at it. Just a atop-off-the head thought.

Below: Various ideas. Most of them you guys have seen in class already and wrote your feedback on it.

Few Sketch Ideas

I talked to librarian Marilyn last week Thursday and she expressed that the 18-20+ is the way to go because there isn't enough info from them that the library knows about. Wherareas the seniors group, there is some information about them. Not to mention that there are community centres, etc. that have seniors groups and subgroups. So I am going to focus on the 18-20+ group (I personally think i will be more fun designing for them). Below are a couple of pages on ideas for that audience.



Anyways, I need to focus more on encouraging that audience group to get feedback, since my ideas above were not so strong on that area. Provide an incentive? The instructor says that such an providing an incentive is not as bad an idea as I think, because my goal is to find a way to get the audience to provide feedback. Free coffee if you fill out the survey, anyone?

Tech Survey

Youtube video of answering a computer survey via video. Perhaps boring to watch for the average viewer, but it brings possibilities to my ideas.

http://www.youtube.com/watch?v=FCsjTLNxh4Y

Sketch Ideas for 18-20s

Assuming I take the route of designing a promotional campaign (like Nelson suggested in last week's presentation critique), here's some ideas:

Interactive Survey stand at Granville Island Public Market

So I was at the Public Market on Monday buying apples to make my mini apple pies, when this caught my eye:




It's a survey thing. Incentive: win a free basket of food. The interface and aesthetics is dry and ugly, but the placement is good. It's in a open space area nearby the food court. Quite noticeable and as such, I saw more people providing feedback there than I've ever seen at the VPL, which is zilch. I filled out the survey. No instructions that I can remember and it took me awhile to get used to the system. For example, I didn't know how to go back one step to correct a mistake and so, I had to figure that out on my own. Nonetheless, the placement is eye-catching.

Questions included things like: how often do you visit the island, how much do you intend to spend, how ofte do you visit the island, what is your annual income, age, gender, what do you do at the market, do you intend visit other places like the Net Loft after the market, do you come to the island because of the...(prices, variety, convienence, etc), what is your occupation, etc etc etc. And they said it was a 5 minute survey. Simple multiple choice.