3 Iterations in process

From the sketches in the previous blog post, I took these 3 ideas and began to work it up in InDesign as possible approaches. They would be displayed on poster, card insert, etc.






The iteration with the diagrammatic direction path was favoured most by my classmates. So the rest of the class day was to make further iterations of it. I began by making the imagery more simpler and iconic (icon=simple). Instructor said I should focus on imagery because of the risks of mistranslations through words (eg: people with little English skills). Also, the simpler, the easier it is to grasp. Below were some sketches of this simplification: