Thursday, October 9, 2008

Sketch Ideas for 18-20s

Assuming I take the route of designing a promotional campaign (like Nelson suggested in last week's presentation critique), here's some ideas:

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2 comments:

Ginger said...

Hey Cindy,

A lot of your ideas in your sketch seems pretty standard, and as you've previously mentioned, I think an incentive would be needed to get these lazy kids to do something.

But even if the idea is simple enough, to get kids to give feedback, the approaches have a lot of potential for fun avenues. I think of the signage system Paula Scher gets credit for the Children's Museum of Pittsburgh, with the loud colours, giant type, and exciting visual language. Can this be employed in your feedback stations?

Can you design little slips of paper that can be inserted into the library books, so they can fill out the surveys or forms at home when they borrow them?

Or perhaps fun surveys like fill-in-the-blanks that would gather more qualitative information, such as how 18-20 year olds think, what their priorities are, which the library can use for possible projects or marketing strategies (if the VPL is so inclined).

Find out what makes the target audience laugh, what they think, what they read about, how they live, what they love, great quotes, admired heroes/heroines, etc. to make the survey less dry and more engaging. I personally find this more engaging than simply being asked to suggest a book. Kind of like filling out the fields for Myspace or Facebook accounts, you know?

October 12, 2008 at 3:20 AM
Unknown said...

Since you're looking to target younger folks, maybe it might be a good idea to take advantage of some of the platforms that they're using?
What about designing a feedback system around a facebook app or dashboard widget? That kind of knocks out some of the general public, but might be a good way to develop an interactive system for that demographic.

For instance, a facebook app that shows you recent popular additions to the vpl collection, as well as networking to see what you friends are reading, etc, could help to spark some interest, and could give people interesting quotes, snippets from funny books, etc.

That sort of flexible format could also include surveys, etc, for people to give feedback, provide book reviews, and that sort of thing.

Maybe not applicable, but thought I'd throw it out there.

m.

October 14, 2008 at 3:27 PM

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